EX FACTOR
BY JACQIE RIVERA
OFFICIAL BIO
Jacquelin Campos, better known as Jacqie Rivera from NBC Universo’s hit TV Reality shows, “The Riveras” and “I Love Jenni” is a young Mexican American artist. Daughter to the late legendary Mexican artist, Jenni Rivera. Jacqie is one of today’s most anticipated up and coming artists. Jacqie has been forging her on path in music by combining many sounds into what she calls “Fusion Music.” With over 3M followers from all over the world throughout her social media platforms. Jacqie has had the privilege to perform at the following: The Golden Tour with her family at The Dolby Theater in Hollywood CA., Concert at Morongo Casino in Cabazon CA., TeletonUSA which was broadcasted on TV just to name a few.
“A Star is Born, Jenni Rivera’s daughter delivers a great classic”
“Jacqie se vuelve a apuntar como la sucesora de Jenni Rivera con su nueva canción”
“The Rivera name is renown around Latin music,” said Homestead-Miami Speedway President Matthew Becherer. “It is exciting to have an amazing talent like Jacqie perform our country’s national anthem, and add yet another championship facet to this year’s pre-race ceremonies.”
ex factor - THE STORY BEHIND THE SONG
To be honest, It was a big leap for me to do this cover of Ex Factor because, Well Lauryn Hill is a Legend, enough said. But at the same time this song was such a staple in my youth and my love for music. It shaped my love for powerful lyrics. SO I took the leap and did my own rendition on this classic. I hope the older generation can appreciate this cover and a new generation who have never heard Ex factor can love it just as much as I did.
Sincerely,
Jacqie Rivera
TARGET MARKETS- DEMOGRAPHIC, PSYCHOGRAPHIC, AND GEOGRAPHIC
Jacqie Rivera has followers worldwide but would like to focus on the USA and try to gain more fans that are not expecting her to sing only spanish like her Late Mother Jenni Rivera did.
Her fans are anywhere from 13-55 but would like to focus on 20-40 since her songs are about life experience. Majority of her fans are women but still have plenty of men fans. The fans are college students, young parents, and for most part pretty conservative.
The fans are looking for Hope, for Healing, for Peace within the music. Jacqies goal is to be a positive influence and to be able to touch her fans with her songs. Her songs are about life experiences we all go through and mostly will be her life story in music.
ONLINE FAN ENGAGEMENT
Jacqie Rivera will be engaging with her fanbase daily on her social media platforms such as; Instagram, Facebook, Snapchat, YouTube, Twitter, TikTok. She will be doing lives, Q&A, responding to messages and comments, posting via stories and feed exclusive pictures and videos that create momentum and excitement for her new release of “Ex Factor.” Creating hashtags #EXFACTORBYJACQIE #THISISCRAZY to create a buzz,and we will be posting via youtube behind the scenes, lyric video, audio video and Official music video.
For the website we will definitely change the theme to match the song cover imagery and created pictures/videos to live on the above fold of the website with call to action to the video link.
DISTRIBUTION/RETAIL - DIGITAL & PHYSICAL
Jacqie will be working with InGrooves and they will help Jacqie’s music get her music digitally distributed on all digital platforms. In addition to Ingrooves YouTube network group to distribute videos on YouTube.
ADVERTISING
n/a
TIMELINE
Next 6 months
August 13 “Ex Factor” Release
August 20 “Ex Factor” Official Music Video
September “La Razon” Release
October “Even When It Hurts” Release
FIRST SINGLE OF HER FIRST ALBUM
November “Hurt” Release
November “Hurt” Music Video Release
December “Ya Lo Se” Release
December “Ya Lo Se” Music Video Release
January “Sandcastles” Release
